The Citi account opening application had a 90% drop-off rate, needing urgent UX improvements and a fresh UI design. Our team of two designers had one week to conceptualize an evolved experience for senior leadership.

I joined on Day 2, after initial designs were scrapped. With tight timelines, we developed an account flow that impressed stakeholders up to the CIO.

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In summary:

• 90% drop-off highlighted need to overhaul account opening
• One week timeline to conceptualize improved UX and new UI
• Initial designs scrapped, pivoted to new user-centric flow
• Fast-paced process but won over stakeholders with solution